Competition Demystified: A Radically Simplified Approach to Business Strategy
Bruce C. Greenwald, Judd Kahn
Presents a theory of competition that challenges the methods of Michael Porter's Competitive Strategy, arguing that a competitor's ease in entering or expanding in a given market is the only essential factor in determining advantage, in a guide that also provides a range of examples and application lessons.
Tahun:
2005
Penerbit:
Penguin Publishing Group
Bahasa:
english
ISBN 10:
1101218436
ISBN 13:
9781101218433
Fail:
EPUB, 1.97 MB
IPFS:
,
english, 2005
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